GREENPEACE RECRUITMENT PACK
Greenpeace, one of the world’s most respected and dynamic organizations, is an international non-profit global campaigning organization that acts to ensure the ability of Earth to nurture life in all its diversity. At the heart of Greenpeace’s campaigns is the tradition of non-violent, direct action against environmental abuse and destruction.
Greenpeace exists because this fragile earth deserves a voice. It needs solutions. It needs change. It needs action.
Greenpeace is acts to change attitudes and behavior, to protect and conserve the environment and to promote peace by:
- Catalyzing an energy revolution to address the number one threat facing our planet: climate change.
- Defending our oceans by challenging wasteful and destructive fishing, and creating a global network of marine reserves.
- Protecting the world's ancient forests and the animals, plants and people that depend on them.
- Creating a toxic free future with safer alternatives to hazardous chemicals in today's products and manufacturing.
- Campaigning for sustainable agriculture by rejecting genetically engineered organisms, protecting biodiversity and encouraging socially responsible farming.
Greenpeace is present in 40 countries across Europe, the Americas, Asia, Africa and the Pacific.
To maintain our independence, Greenpeace does not accept donations from governments or corporations but relies on contributions from individual supporters and foundation grants.
For over 40 years, Greenpeace has been successful in our campaigns to reverse environmental degradation by bearing witness to environmental destruction and exposing and confronting environmental abuse. Greenpeace campaigns have been vital in informing government policies on the environment and effecting changes in business practices which lead to various environmental problems.
Greenpeace in Southeast Asia
Greenpeace opened our first office in Southeast Asia in 2000. In that time we have led successful campaigns throughout the region, securing fresher air, cleaner water and a healthier environment through changing industry practices and government policies. Greenpeace actively campaigns across the region to catalyze an energy revolution, protect ancient forests and our oceans, create a toxics-free future and create a shift to sustainable agriculture.
Greenpeace has three offices in Southeast Asia—in Thailand, Indonesia and the Philippines and each office is composed of five departments: Campaigns, Fundraising, Communications, Mass Mobilization and Organizational Support. Currently, Greenpeace has more than a 140 staff across the region, excluding the direct dialogue fundraisers.
THE POST: REGIONAL ONLINE COORDINATOR
Position Summary
The role’s major responsibility is to drive the regional lead generation and conversion programs in order to generate 10% of new regular donors in 2015 and 20% in 2016 from online and Telefundraising.
As Greenpeace has a policy of not soliciting funds from corporations or governments, we are reliant on the support of individuals for all the funds to carry out our environmental campaigns.
The Fundraising Department’s goal is:
Ensure GPSEA’s steady growth and sustainability to enable the organization to fulfill its responsibilities as a Powershift office.
Specifically our goals are to:
· Ensure steady growth in FR income
· Improve supporter retention
· Consolidate existing resources, optimize efficiencies to maximize savings and reduce wastage in total expenditures
· Develop and implement nimble monitoring and rolling forecasting tools,
· Explore growth potential i.e. FR in new markets/countries in the region
The Regional Online Coordinator position is a new position that will support the fast growing and changing needs from the Greenpeace Southeast Asia regional office.
The Regional Online Coordinator is responsible for managing all online supporter acquisition programs and generating the leads for Telemarketing conversion for Greenpeace Southeast Asia. This includes:
- Responsible for the lead generation of paid and qualified leads for Greenpeace using a variety of acquisition channels and methods: paid list, standalone FR campaigns, online advertising, emailing, social media, SMS or any other digital approach.
- Responsible for the lead conversion through online channels using the most appropriate pathways, channels and tools
- Facilitate the lead conversion by phone, working closely with National TM coordinators and Regional Retention and Development coordinator
- Ensuring that all resources are used as efficiently as possible and income opportunities are maximised.
The post will require travel across the region in order to form relationships with the fundraising offices and staff and to understand firsthand the issues that each office faces.
Key Duties
- Strategy
· Support DFRD in developing Online strategy for lead acquisition & conversion: initial recommendation & inputs on proposal
- Planning & preparation for implementation
· Responsible of the planning and preparation for the implementation of online strategy for lead acquisition & conversion and telemarketing (withRegional Retention and Development coordinator) strategy for lead generation
· Develop local operational plans – staff capacity, timeline for implementation
· Recruit, negotiate and develop a relationship and cooperation with suppliers and agencies
· Benchmark for implementation of testing programs.
· Diversify donor acquisition methods, facilitate the testing and roll out of new acquisition methods including: telemarketing programs (with Regional Retention and Development coordinator), online acquisition, e-mail marketing, social media, through diversification of audiences
· Brief and coordinate with local coordinators for implementation of programs and testing
· Definition of the pathways, Segmentation
· Define the tools and methods for implementation
· Develop concept for creative materials
· Define tracking process and provide reporting templates
- Budget Management
· Create and manage the overall yearly income and expenditure budgets for the lead acquisition and conversion programs
· Ensure that income and expenditure are monitored regularly and variances with ODP are reported
- Implementation
· Brief, support, approve and follow-up the implementation plan with local fundraising teams: online, supporter relationship and TM coordinators, under the supervision of the country fundraising manager
· Work alongside and act as adviser and consultant to Country Fundraising Managers and Fundraising Program Coordinators
- Reporting
· Prepare monthly reporting review to demonstrate achievement & progress of implemented programs
· Assist the DFRD as required with the regular financial reporting and budget control for Online & TFR
- Plan adjustments
· Suggest insights for adjustments when the plan implemented does not meet the target
· Responsible of the implementation of defined adjustments
- Innovation
· Support the DFRD to develop and promote a culture of innovation in the GPSEA fundraising team
- Other duties as directed
· From time to time in order to meet organizational and fundraising priorities you will be required to perform other duties as directed by the Fundraising Director or Deputy Fundraising Director
QUALIFICATIONS
· Bachelor’s Degree in Marketing or digital project management or minimum of 5 years of equivalent industry experience.
· At least 5 years solid experience working in Digital marketing or fundraising, with a proved track record of managing acquisition marketing campaigns
· Experience in the acquisition of supporters/customers, preferably for charitable fundraising purposes
· Experience in the acquisition of supporters/customers using a variety of media with particular experience in the use of new media
· At least 5 years’ experience in budget management
THINGS YOU SHOULD KNOW BEFORE APPLYING TO THIS POST
WORKING HOURS
Normal hours of work for full time Employee will be forty (40) per week or (5) days in a week, at 8 hours per day excluding an hour lunch break. This will be from Monday to Friday, between the hours of 9:00 am to 6: 00 pm. Ordinary hours of work may be varied as agreed between staff and the line managers.
LEAVE
A permanent employee will be entitled to the following leaves:
Annual Leave: 20 days
Parental Leave: As per labor laws and Greenpeace policy
Sabbatical leave: 2 months paid leave after 5 years of continuous service
Compassionate leave: maximum of 5 days for the death of significant others
SALARY
In determining salary offer for this position, Greenpeace applies its Salary Grading Process, taking into consideration the job description and applicant’s previous experience, and the organization’s salary grade.
INSURANCE
Greenpeace provides health insurance, life/PA/TPD and travel insurance to its employees.
Greenpeace provides health insurance, life/PA/TPD and travel insurance to its employees.
LEARNING AND DEVELOPMENT
Greenpeace is committed to providing its employees with learning and development opportunities to be able to perform its functions more effectively. Through its mentoring process and annual Performance Management System, staff’s development objectives are identified and prioritized.
EQUAL EMPLOYMENT OPPORTUNITY
Greenpeace is committed to the principle of Equal Employment Opportunity for all employees, regardless of sex, marital status, nationality, religion, age, sexual orientation and any other characteristics unrelated to the performance of the job. Selection will be in accordance with objective, job related criteria and the appointment will be on the basis of applicant’s merits and abilities.
HR POLICIES AND PROCEDURE
Greenpeace management and staff are given guidance on the implications of the equal opportunities policy. Policies and procedures are reviewed to review and adapt current practices to promote equality of opportunity. Other organizational policies and procedures will be fully discussed to the successful applicant.
APPLICATION GUIDELINES
Interested candidates are invited to write Letter of Introduction, explaining why you are qualified for the position and why you want to work for Greenpeace. Please attach this to a completed application form
and email to:
Deadline for Applications: 14 January 2015
As we receive a large number of applicants for our advertised vacancies, we are unable to respond to those applicants who have not been shortlisted and we apologize for this in advance. If you do not hear from us within two weeks of the closing date, please assume that you have not been shortlisted.
GUIDANCE IN COMPLETING YOUR APPLICATION FORM
1. Read the recruitment pack carefully before completing your application form. The recruitment pack contains information about Greenpeace, about the job you are applying for, and brief information on employment conditions.
2. Complete all items in the application form. Remember that this will be our basis for shortlisting candidates. Curriculum Vitae (CVs) will not be accepted.
3. Make sure you email the form to the correct email address (jobs.id@greenpeace.org), addressed to the HR Department, and ensure that your application form arrives before the closing date. Application forms received after the closing date will not be accepted.
Thank you and we look forward to receiving your application letter and completed application form.
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